Case Study: SOFI Spritz boosts product awareness and Grill’d stockist visibility with theright.fit

SOFI Spritz launches influencer campaign in 10 days with theright.fit

Sofi Spritz, a producer of natural pre-batched cocktails, utilized theright.fit's managed campaign service to launch two new drinks available at Grill'd stores nationwide. Their challenge was to create awareness for both the new product and its availability at this major new stockist.

theright.fit executed the campaign by booking 13 influencers who created Instagram content promoting the Sofi Spritz at Grill'd. The solution delivered high-quality content for the brand's own channels and successfully generated buzz for the new partnership. For a budget of $8,818, theright.fit managed the entire process with a rapid 10-day turnaround from initial talent application to campaign completion.

SOFI Spritz