Case Study: Optus achieves influencer campaign success with theright.fit

Optus books 10 influencers in 4 days with theright.fit

Optus, a major telecommunications company, sought to promote its new competitive prepaid plan through an influencer marketing campaign. They used the vendor theright.fit to find and book the right talent to execute this promotion efficiently.

Theright.fit provided a solution where Optus posted a job specifying their exact content requirements, including Instagram stories and permanent posts. The platform delivered a large pool of applicants, from which Optus booked 10 influencers. The campaign was completed in just four days with a budget of $7,745, and the legally binding nature of the job through theright.fit ensured the work was delivered without the need for follow-up.

Optus