Case Study: Okanui boosts swimwear influencer reach with theright.fit

Okanui books 17,000+ creators for influencer campaigns with theright.fit

Okanui, an iconic Australian swimwear brand, sought to promote its new sustainable swimwear range made from recycled materials. Their challenge was to find suitable female influencers, aged 18-45 with over 5,000 followers, in both Australia and the US to authentically showcase the products on Instagram. They used the vendor theright.fit to source these creators.

Theright.fit provided a solution by enabling Okanui to access a wide marketplace of talent. The brand engaged a variety of influencers from micro to macro accounts, who created user-generated content for in-feed posts and Instagram stories. This campaign successfully generated beautiful content, gaining Okanui great reach and engagement on the platform.

Okanui