Case Study: Lyka finds expressive models and a dog for its campaign with theright.fit

Lyka books 6 models for pet food campaign with theright.fit

Lyka Pet Food, a company providing fresh, human-grade meals for dogs, needed to find expressive models with a genuine love for dogs for a campaign shoot. They turned to the vendor theright.fit to source this specific talent.

Theright.fit provided a platform for Lyka to post their casting call, which attracted 152 applications. From this pool, Lyka successfully booked six models, including one actor and his own dog. The solution was efficient and cost-effective, with a set budget of $1200 per model, allowing Lyka to find the perfect talent for their campaign.

Lyka