Case Study: LEKKER Bikes shows stylish cycling with theright.fit

LEKKER Bikes books 5 models for a half-day shoot with theright.fit

LEKKER Bikes, a Dutch-Australian bicycle company, wanted to challenge perceptions of cycling by producing a shoot that showed style and individuality. Their challenge was to find unique and slightly quirky models to represent their brand. They used the vendor theright.fit and its platform to source talent for this campaign.

Theright.fit solved this by allowing LEKKER Bikes to post a listing, which attracted 110 applications from models. From these, the company successfully booked 5 talent for a half-day shoot within a set budget of $650 per model. This efficient process enabled LEKKER Bikes to capture the authentic and diverse imagery they needed for their campaign.

LEKKER Bikes