Case Study: Koala Mattresses reaches young Australian audiences with theright.fit influencer campaign

Koala Mattresses books 16 influencers in 12 days with theright.fit

Koala Mattresses sought young Australian influencers to promote their new mattress through authentic sleep experience content. They partnered with the vendor theright.fit to find and manage this talent.

Theright.fit executed a micro-influencer campaign, defining talent as having between 2,000 and 20,000 followers. The solution involved gifting mattresses to 16 booked influencers, who each created two Instagram posts and three stories. From 104 applicants, the campaign was delivered in 12 days, successfully reaching a large audience across different follower tiers, with the customer praising the high-quality response and content.

Koala Mattresses