Case Study: Australian Tourism Body achieves diverse, authentic campaign content with theright.fit

Australian Tourism Body books 50+ talents across 30+ campaigns with theright.fit

The Australian Tourism Body required a high volume of authentic and diverse visual content for its social media channels and marketing materials. Their challenge was to source a wide variety of real people representing different ages, ethnicities, and skills to feature in ongoing campaigns. They utilized the platform and services of theright.fit to find this talent.

Theright.fit successfully fulfilled this need by providing access to its large database of over 10,000 talent. The solution involved booking more than 50 actors and models for over 30 separate campaign shoots, all within a budget of $500 per person per day. This provided the client with a library of content featuring real couples and families with global, perpetual usage rights for their ongoing marketing needs.