Case Study: Rabobank enhances workplace wayfinding and placemaking with THERE

Rabobank brings the country to the city with THERE across 7,500sqm

Rabobank, a leading global food and agribusiness bank, engaged THERE to address the signage and placemaking needs for its new Australasia regional hub. The challenge was to create a wayfinding system that would seamlessly integrate with the warm, domestic-style interior design while also reflecting the bank's core agricultural focus and values.

THERE developed a bold, monochromatic signage system featuring textural patterns inspired by farming and a distinct graphic language of cartography. This solution successfully captured the essence of the overall design, enhanced the residential feel, and subtly added elements of fun. The outcome was highly praised by the client, with many visitors noticing and complimenting the graphics, and the project went on to receive honors from SEGD and AGDA.

Rabobank