Case Study: Ovolo Hotels refreshes its brand and campaign with THERE

Ovolo reaches #1 on Tripadvisor with THERE

The customer, Ovolo Hotels, needed a brand evolution to better align its visual identity with its vibrant, experience-driven hotels while maintaining its cheeky and youthful spirit. They partnered with the vendor THERE, brand experience experts, to develop a refreshed brand strategy and creative collateral.

THERE delivered a flexible brand system with a distinctive typographic and photographic approach, encapsulated in the "Wonder.Full" idea. This was applied across key touchpoints with supporting guidelines. The work by THERE strengthened Ovolo's market positioning and raised its profile to #1 on Tripadvisor. The refreshed brand also won multiple awards, including Hotel Brand of the Year at the H&M Awards 2020.

Ovolo