Case Study: CJ Duncan achieves a modern, flexible brand identity with THERE

CJ Duncan revitalizes its 40-year brand with THERE

CJ Duncan, a family-owned construction business specializing in commercial fit-outs, sought to revitalize its brand identity. The company partnered with the vendor THERE for a brand refresh to better articulate its unique market position and 'can-do' attitude.

THERE developed a comprehensive brand strategy and a flexible graphic language, derived from the logo's full-stop, for consistent application across all touchpoints. The result was a modern, contemporary brand that the client found very effective in the marketplace. The general manager highly recommended THERE for demystifying the brand process.

CJ Duncan