Case Study: Brookfield Australia elevates 388 George St’s brand and wayfinding with THERE

Brookfield Australia transforms 388 George St in 2022 with THERE

Brookfield Australia, the owner of the prestigious 388 George Street building in Sydney, faced the challenge of improving the tenant and visitor brand experience and wayfinding as part of a major redevelopment. The vendor, THERE, was appointed as brand and signage consultants to undertake this peer review and enhance the site's exposure.

THERE created a unique and striking design direction inspired by the building's organic architectural canopy. They developed a custom typography for the numeric forms to create a memorable logomark. The outcome was a fit-for-purpose building place brand that befits its prominent CBD location, resulting in a unique and memorable brand identity for the transformed landmark.

Brookfield Australia