Case Study: Australian Veterinary Association achieves a modern brand refresh with THERE

Australian Veterinary Association refreshes its brand for 100+ years of heritage with THERE

The Australian Veterinary Association (AVA), Australia's primary body for veterinarians, required a brand refresh to reposition itself and better connect with a new generation of vets. To meet this challenge, they partnered with the vendor THERE for a comprehensive service encompassing brand strategy and a visual identity refresh.

THERE implemented a solution that honored the AVA's heritage with a modernized symbol while introducing a flexible, tangram-inspired visual language for its various branches. The new brand was met with an overwhelmingly positive response. The client, AVA's CEO, credited THERE with facilitating consensus among stakeholders and providing a clear roadmap for a successful revitalization.

Australian Veterinary Association