Case Study: AXELOS achieves a stronger global brand with UP There, Everywhere

AXELOS rebrands with UP There, Everywhere after a 30-stakeholder brand audit

Axelos, the organization behind globally recognized best practice methods like ITIL and PRINCE2, faced the challenge of being a product-led brand with low overall business and brand awareness. They engaged UP There, Everywhere for a brand positioning service to strengthen their global presence and align with a digital transformation theme.

UP There, Everywhere conducted an extensive audit and developed a new brand strategy to unify Axelos's purpose and messaging. The solution repositioned Axelos as the global leader in best practice, supported by a bold rebrand. The result was a new visual identity and positioning that made Axelos more appealing and accessible to its global audience, receiving exclusively positive feedback from all stakeholders.

AXELOS