Case Study: Tory Burch boosts direct-to-consumer sales with Theorem's personalized marketing engine

Tory Burch scales direct-to-consumer sales with Theorem across 3,000+ stores

Tory Burch, a global luxury lifestyle brand, needed to migrate to the Sailthru marketing platform to improve customer connections and increase direct-to-consumer sales. Their challenge was to implement best practices, optimize email marketing, and leverage their first-party data to create a better customer experience. They enlisted Theorem as a certified partner to manage this full-service requirement.

Theorem assembled a cross-functional team of experts to create a personalized marketing engine for Tory Burch. The solution included implementing advanced Sailthru tools, Zephyr scripting, and complex automations. As a result, Tory Burch established a more robust and scalable digital business, driving revenue and significantly decreasing email unsubscribes through improved customer engagement and satisfaction.

Tory Burch