Case Study: Time Inc. UK opens up digital revenue streams with Theorem

Time Inc. UK opens digital revenue streams and adds £1 million in a year with Theorem

Time Inc. UK, a print publishing giant, wanted to transform its traditional print business into a digitally-centric one. The challenge was to convert print revenue to digital by focusing on its advertising proposition, culture, technology, and organizational structure. The company enlisted Theorem to provide an optimized digital advertising strategy and pinpoint areas to improve digital performance.

Theorem created a strategy using benchmark data and market insights to alter Time Inc. UK's offerings to match market demand. Senior consultants worked on-site to help disseminate a new culture and develop a new ad proposition. As a result, Theorem's solution opened multiple new revenue streams and generated more than £1 million in incremental revenue in just one year.

Time Inc. UK