Case Study: Crain Communications reduces email migration costs and saves time with Theorem

Publisher reduces costs and saves time migrating to an effective email platform

Crain Communications, a large global business media publisher, needed help migrating from Cheetah Digital to Sailthru across 14 business units. The company faced a complex setup that required rebuilding business units from scratch while preserving the integrity of its relational data and preparing for future scale.

Theorem conducted a full audit of Crain’s account setup, data structures, triggers, programs, API connections, and brand requirements, then created a scalable Sailthru configuration with reusable Zephyr code blocks and a new data model. Theorem also piloted a proof of concept with corporate and brand marketers before migration, helping Crain standardize its setup across all 14 business units and reduce future time, effort, and cost.

Crain Communications