Case Study: Time Inc. UK achieves over £1 million in incremental revenue with Theorem

Print media giant opens up digital revenue streams

Time Inc. UK, a major UK print publisher behind brands like Marie Claire, NME, TV Times, and Woman’s Weekly, wanted to shift from a print-led model to a digitally centric business. To support this transformation, it enlisted Theorem to improve its digital advertising strategy and identify areas to boost digital performance and efficiency.

Theorem delivered an immersive consultancy experience using media-owner benchmark data and market insights to shape a new digital offering, align trading with buyer demand, and help embed new culture, structure, and ad propositions within Time Inc. UK. The engagement generated more than £1 million in incremental revenue within one year and opened multiple new revenue streams.

Time Inc. UK

Neil Robinson

Board Director