Case Study: Pandora increases ad revenue and cuts AdOps costs with Theorem

A Theorem Case Study

Preview of the Pandora Case Study

Pandora cuts AdOps costs by more than 50% with Theorem

Pandora, a music and podcast streaming service, needed to increase advertising revenue and improve service levels while reducing operational costs. They partnered with Theorem to optimize their ad trafficking and order-to-cash processes, seeking a partner to help them scale efficiently.

Theorem integrated its teams directly with Pandora's sales regions, creating a dedicated support structure to manage ad operations. This end-to-end solution resulted in ad-operations cost savings of more than 50% for Pandora, with Theorem supporting over 85% of total AdOps tasks and managing 200 client users.


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