Case Study: Molekule boosts DTC sales by 11% with Theorem

Molekule boosts DTC sales 11% with Theorem

The customer, Molekule, an award-winning clean air company, needed to boost its direct-to-consumer (DTC) revenues in a competitive market. They partnered with the vendor Theorem to create a comprehensive strategy to stimulate more profitable DTC sales and improve business performance.

Theorem implemented a solution combining data analytics and a full-service search team. Their strategy involved optimizing account structures and keyword groups and focusing on brand share further up the sales funnel. This helped Molekule build a sustainable DTC business, resulting in an 11% increase in sales and a 10% increase in search revenues within the first year.

Molekule