Case Study: Advance Local achieves error-free, actionable data insights with Theorem

Major digital media company seamlessly aggregates data from more than 45 different platforms

Advance Local, one of the largest media groups in the United States, needed a better way to manage data from more than 45 digital platforms and vendor feeds. As its range of digital offerings grew, the company faced data mapping and aggregation challenges that made it difficult to collect reliable, actionable insights for sales and customer success teams. Theorem was brought in to help streamline this complex data environment with automation and cloud-based data management expertise.

Theorem designed custom automated dashboards and data visualizations that pulled information from Advance Local’s many sources and mapped it into a usable business dataset, while also monitoring feeds daily and resolving import errors. The result was deeper, more accurate insights, stronger decision-making, and more effective reporting of marketing ROI, helping Advance Local focus on revenue generation and upsell opportunities.

Advance Local

Lauren K.

Client Success Manager