Case Study: Global achieves market-leading digital ad exchange growth with Theorem

Global wins over 50% of radio ad revenue with Theorem

The customer, a UK media and entertainment group, engaged vendor Theorem to help assess the market demand for a new automated programmatic audio advertising product. Their challenge was to define the ad proposition and determine the optimal go-to-market sales strategy for this new offering.

Theorem provided a combination of consultancy and product delivery support. Their team analyzed the programmatic audio ad market to establish the revenue opportunity and optimal model, then deployed an operations team to support the rollout of the product, named the Digital Ad Exchange (DAX). As a result, Theorem helped establish DAX as the market leader, enabling the customer to win over 50% of the radio ad revenue.

Global