Case Study: GameChanger reduces errors and improves client efficiency with Theorem automation solution

GameChanger automates marketing campaigns on Sailthru, powering 24 million games scored with Theorem

GameChanger, a sports technology company, needed to launch its new app and business on a new email platform in record time. Their primary challenge was formatting and importing audience data into Sailthru and deploying a time-critical campaign series tied to the app launch. They engaged Theorem for assistance.

Theorem implemented a comprehensive data solution including a custom schema, import process, and campaign automation. This provided GameChanger with flexible control over messaging and user data, allowing them to monitor performance and throttle send volumes to protect the new app's performance. The automated solution from Theorem reduced errors and improved client efficiency by minimizing the need to oversee each campaign touch-point.

GameChanger