Case Study: Crain Communications reduces email migration costs and saves time with Theorem

Crain Communications saves time and cuts costs across 14 business units with Theorem

Crain Communications, a large privately held business media publisher, needed to migrate from the Cheetah Digital email platform to Sailthru across its 14 business units. The complex challenge involved a full assessment of existing configurations and data structures, and required remodeling data for future scalability. They enlisted the vendor Theorem for expertise in this migration.

Theorem conducted an extensive audit and created a reusable library of code blocks and a new data model integrated with Sailthru. After a successful proof of concept, they executed the migration. The solution provided a standardized setup for all business units, enabling the marketing team to easily update content and significantly reducing future time, effort, and cost.

Crain Communications