Case Study: CompTIA optimizes marketing data migration and automation with Theorem

CompTIA optimizes email migration and data automation with Theorem, powering 2.2 million certifications

CompTIA, a leading non-profit IT trade organization, needed to migrate from a legacy email provider to the Sailthru platform while managing its complex data structures. They turned to Theorem, a Sailthru implementation partner, for expert consultancy and technical assistance to build a roadmap and handle the intricate data requirements.

Theorem conducted an extensive audit and assessment of CompTIA's existing systems before migrating all first-party data into Sailthru using data automation solutions. This provided CompTIA with smarter automation and improved data use, allowing the organization to focus its resources on growing its core business rather than on manual processes. Theorem's solution enabled improved marketing personalization and effectiveness.

CompTIA