Case Study: Molekule achieves 11% sales growth with Theorem

Clean air company boosts D2C business and increases sales by 11%

Molekule, an award-winning clean air company, wanted to grow its direct-to-consumer business and improve profitability and lifetime value beyond its retail and partner channels. To help drive additional D2C revenues, Molekule turned to Theorem for support with a more effective search strategy.

Theorem combined data and analytics with a full-service search team to improve account structure, keyword groups, and overall media strategy, while shifting more focus up the funnel to build brand share. The results included a 10% increase in search revenues in the first year and an 11% increase in sales, helping Molekule build a more sustainable DTC business with full control.

Molekule