Case Study: Anheuser-Busch and Keurig Dr. Pepper automate order fulfillment and reduce customer complaints with Theorem

Anheuser-Busch and Keurig Dr Pepper cut customer complaints 70% with Theorem

Theorem developed a custom marketing automation solution for a trending at-home drink appliance brand, a joint venture from Anheuser-Busch and Keurig Dr. Pepper. The brand faced declining sales and customer complaints due to an inefficient order fulfillment process, where transactional emails were out of sync with their e-commerce system, causing delays and errors.

Theorem's solution integrated the client’s Salesforce Marketing Cloud, Service Cloud, call center, e-commerce platform, and data warehouses to fully automate the order process from start to finish. This resulted in a 70% drop in customer complaints and successfully processed 21,354 orders during the critical holiday quarter, while automated data archival improved retargeting capabilities.