Case Study: TF1+ achieves a 40% revenue increase with Theodo

TF1+ rebuilds 13 streaming platforms in 6 months with Theodo, lifting revenue 40%

The customer TF1+ faced the challenge of launching a new free streaming service across 13 different platforms in under six months to compete with Netflix. They needed to overcome significant technical limitations, particularly on TV platforms with limited memory, and effectively coordinate 200 employees. Theodo was engaged to help achieve this ambitious goal.

Theodo integrated 40 experts into the TF1+ teams to implement a solution that included migrating platforms to a single React Native architecture and optimizing memory consumption. This approach enabled the successful simultaneous launch of all 13 platforms on schedule. The project drove a 40% increase in advertising revenue, a 150% rise in clicks, and attracted 33 million streamers with a 70% growth in active users.

TF1+