Case Study: Clarify launches an autonomous CRM and scales support with Thena

How Clarify built and launched an autonomous CRM in 18 months

The customer, Clarify, was a startup aiming to build an autonomous CRM from the ground up to replace legacy systems. Their challenge was to rapidly develop, launch, and scale their category-defining product while ensuring their small team could provide effective customer support without being overwhelmed. To manage this, they adopted Thena ahead of their public launch.

Thena provided an omnichannel support solution, unifying customer interactions from Slack, email, and in-app chat into a single interface. This implementation allowed a single customer success manager to handle onboarding, support, and success for hundreds of users. The results were significant efficiency gains, with Thena enabling one person to do the work of a 3-5 person team, which was central to Clarify's ability to scale its operations smoothly.

Clarify

Austin Hay

Founder