Case Study: Leading CPG Company achieves $15M impact with TheMathCompany’s PoS Mapping and Segmentation Tool

Helped a Leading Cpg Company Appreciate a $15m Impact Through Smart Pos Mapping and Segmentation

TheMathCompany worked with a Leading CPG Company, a beverage and brewing business in APAC that had limited direct engagement with consumers because most sales flowed through retailers. The company needed better visibility into consumer behavior to improve its product lineup and marketing effectiveness, and used a PoS Mapping & Segmentation Tool to uncover those insights.

TheMathCompany implemented extensive point-of-sale mapping and segmentation using multiple data sources, social media signals, and internal databases to profile customer cohorts, identify influencer groups, and estimate PoS-level potential. The solution helped optimize service design, assign resources more effectively, and improve cost-to-serve decisions, delivering an estimated $15 million impact.