Case Study: Leading CPG Company unlocks a $6.8M opportunity with TheMathCompany's Customer Journey Mapping Application

A Leading Cpg Company Unlocked a $6.8m Opportunity With a Customized Customer Journey Mapping Application

TheMathCompany worked with a leading CPG company in the EU that wanted deeper insight into customer purchase behavior across its diverse product portfolio, from dairy to plant-based products. The customer needed to understand what drives consumer choices, where decision-making changes occur, and where lost opportunities existed along the path to purchase.

TheMathCompany delivered a customized customer journey mapping application that cleaned and analyzed online sales and search data, engineered features, and built customer cohorts using techniques like NLP, topic modeling, entity resolution, and market basket analysis. The solution identified lost opportunities across the purchase funnel and uncovered reasons for drop-offs, helping the client quantify a $6.8M opportunity while improving visibility into conversion potential, customer affinity, and basket behavior.