Case Study: Flanco boosts email marketing sales with theMarketer

Flanco boosts direct marketing sales 5x with theMarketer

Flanco, one of Romania's largest electronics and IT retailers, sought to improve its email marketing efforts with a platform that prioritized cybersecurity and data protection. The company chose theMarketer for its strong security protocols and its capabilities as a Customer Data Platform to help drive personalized, multi-channel engagement.

By integrating its systems with theMarketer and Amazon SES, Flanco streamlined its infrastructure and launched highly targeted campaigns. This solution delivered outstanding results, including a 128% increase in newsletter-generated sales and a five-fold increase in direct marketing sales within just two months, demonstrating the effectiveness of the theMarketer platform.

Flanco