Case Study: Tempur-Sealy International achieves scalable DTC commerce growth with thelab

Tempur-Sealy International powers 30+ commerce experiences with thelab

Tempur-Sealy International needed to build a direct-to-consumer e-commerce platform to compete with new digital mattress brands while continuing to support its established B2B business. They partnered with thelab to develop a future-first, scalable digital platform.

thelab implemented a custom platform using open-source tools Wagtail and Oscar, which provided a stable and extensible foundation. The solution included omnichannel customer support, AI-powered product recommendations, a sophisticated promotions engine, and personalized financing. This has resulted in a platform that powers over 30 commerce experiences, drives increases in average order value, and has helped TSI dominate the market.

Tempur-Sealy International