Case Study: Ka'Chava boosts subscription growth and lowers CPA with thelab

Ka'Chava boosts subscription acquisition with thelab’s high-quality performance creative

Ka'Chava, an all-in-one nutritional meal replacement brand, partnered with thelab to increase new customer acquisition while lowering its cost per acquisition (CPA). The company was seeking to move beyond standard performance ad trends and connect with new audiences through higher-quality, more trustworthy creative.

thelab implemented a comprehensive solution involving performance creative programs, consumer segmentation, and creator partnerships. Their team produced high-quality, insight-led ads for Meta, TikTok, YouTube, and Google, supported by custom landing pages and robust analytics using tools like Motion and Triple Whale. This data-driven approach allowed thelab to continuously optimize creative and landing page elements, successfully driving subscription enrollment and improving key performance indicators for Ka'Chava.

Ka'Chava