Case Study: Australian Fine Jewelry Website Reclaims Organic Traffic and Gains AI Visibility with The HOTH

Australian Fine Jewelry Website recovers 95% traffic collapse and gains 54 AI citations with TheHOTH

An Australian fine jewelry website partnered with The HOTH for SEO services to improve its low organic traffic. After initial success, a series of design changes made to the site caused its traffic to plummet by 95% due to unforeseen technical SEO issues, threatening to erase all the progress that had been made.

The HOTH conducted a comprehensive technical audit to resolve problems like index bloat, crawlability barriers, and duplicate content. Their fixes not only recovered the lost traffic, resulting in a 1,750% increase, but also boosted the site's domain authority by 19 points and generated 54 AI citations across platforms like ChatGPT and Perplexity.