Case Study: Sister Jane achieves scalable wholesale and resale commerce with TheGenieLab

Sister Jane streamlines B2B and resale with TheGenieLab

Sister Jane, a London-based fashion brand, faced the challenge of scaling its operations beyond its direct-to-consumer storefront. The brand needed a robust wholesale engine integrated with its back-office systems and a custom B2B marketplace for community-led resale, all while maintaining a cohesive brand experience. TheGenieLab was brought on as their Shopify Plus agency to deliver this complex program.

TheGenieLab implemented a two-pillar solution: a reliable wholesale/B2B layer on Shopify Plus integrated with Cin7, and a fully-featured resale marketplace named Resell Genie. This included hardening data syncs, automating shipping and payouts, and refining the consumer site with a custom theme. The results were a dependable B2B flow, a branded resale platform that drives loyalty, and a unified, high-performance shopping experience. TheGenieLab's work provided Sister Jane with operational control and a future-proof foundation for global scale.

Sister Jane