Case Study: Kestrel AU improves product discovery and technical support with TheGenieLab's AI RAG assistant

Kestrel AU launches AI product advisor in 4 months with TheGenieLab

Kestrel AU, a retailer of specialized technical meters, faced the challenge of helping customers confidently navigate its complex product range to find the right meter for their specific use case. They partnered with TheGenieLab to implement an AI RAG application that could provide guided product discovery and answer technical questions using the company's own documentation.

TheGenieLab delivered a solution by building a structured knowledge base from Kestrel's manuals and support documents, configuring an AI assistant, and optimizing its responses. The resulting application allows customers to get natural-language product recommendations and reliable technical answers, leading to more confident purchasing decisions and reduced strain on the support team. TheGenieLab managed the entire process from staging to a successful production launch.

Kestrel AU