Case Study: Epoch Lacrosse boosts eCommerce performance with TheGenieLab

Epoch Lacrosse cuts cart abandonment by 30% with TheGenieLab

Epoch Lacrosse, an innovative sports brand specializing in lacrosse equipment, partnered with TheGenieLab to address the challenges of scaling their multi-store Shopify Plus ecosystem. Their primary issues included managing complex operations across several brand storefronts, synchronizing shared inventory to prevent overselling, and overcoming UI/UX inconsistencies and checkout friction that were hindering the customer experience and conversion rates.

TheGenieLab implemented a multi-phase solution built on Shopify Plus, which included a custom multi-store application for real-time inventory sync, a complete UI/UX redesign, and continuous conversion rate optimization. This strategy resulted in a 30% reduction in cart abandonment, a 22% increase in conversion rates, and a 40% reduction in overselling issues. TheGenieLab's work provided Epoch Lacrosse with a scalable, high-performing online ecosystem.

Epoch Lacrosse