Case Study: Cosabella boosts global Shopify Plus performance and conversions with TheGenieLab

Cosabella modernizes Shopify Plus with TheGenieLab across 5.25 releases

TheGenieLab was engaged by Cosabella to modernize their multi-store Shopify Plus operation. The brand faced challenges with inconsistent search and merchandising across its US and international storefronts, poor mobile performance, and technical complexity from numerous third-party app integrations, all of which hindered global scalability and conversion rates.

TheGenieLab implemented a comprehensive solution that included modernizing the theme architecture, integrating Searchspring for improved product discovery, and running a disciplined CRO and A/B testing program. This approach successfully unified the discovery experience, localized the journey for international markets, and improved performance. The vendor's work resulted in a more resilient commerce experience that lifted key metrics including conversion rate (CVR), revenue per visitor (RPV), and average order value (AOV).

Cosabella