Case Study: Yugo U.S.A boosts occupancy and leads with theEword

Yugo U.s.a drives 57 leads at 25% lower CPL with TheEword

Yugo U.S.A, a major student accommodation provider, partnered with digital marketing agency theEword to increase occupancy across its 46 U.S. residences for the 23/24 leasing cycle. The challenge was to raise brand awareness and fill 20,000 beds by better understanding and connecting with the American student market.

theEword implemented a research-driven strategy that included bespoke targeting for each residence and non-traditional marketing, such as creating Gen Z meme content and a highly effective "Barbie" campaign. This approach, supported by professional video and imagery production for all properties, successfully drove higher engagement and more efficient leads. The results included the Barbie campaign generating 57 leads at a 25% lower cost per lead, with video ads proving to be the most effective channel for driving bookings.

Yugo U.s.a