Case Study: Yugo Spain boosts bookings and conversions with theEword

Yugo Spain increases conversions by 606% with TheEword

TheEword was engaged by Yugo Spain to create a clear digital acquisition strategy for promoting its student residences across six Spanish cities. The challenge was to tailor the approach to the nuanced Spanish market to drive high occupancy rates for the academic year.

TheEword implemented a strategy that included multilingual content creation and geo-targeted digital ads, with tactics phased to capitalize on key demand periods. The results included a 606% increase in total conversions, a 63.8% increase in CTR, an 80% increase in bookings for a challenging residence, and a 73% reduction in CPA.

Yugo Spain