Case Study: Yugo boosts occupancy and leads with theEword

Yugo boosts beds filled by 79% with TheEword

Yugo, a global student accommodation provider, partnered with digital marketing agency theEword to overcome the challenge of achieving consistently high occupancy rates across its international portfolio. Their key objectives were to generate a high volume of inbound leads and online bookings, launch new properties effectively, and create unique campaigns to stand out in the marketplace and engage a Gen Z audience.

Acting as an extension of Yugo's global team, theEword implemented tailored digital strategies for each territory, utilizing market-specific social channels and launching innovative visual campaigns. This approach delivered significant results, including a 79% increase in beds filled for UK properties and an 86% increase in click-through rate for their Irish portfolio. theEword also drove over 12,000 leads for Yugo's US operations within the first seven months of their campaign.

Yugo