Case Study: Novel achieves higher occupancy and more leads with theEword

Novel boosts occupancy and leads across 2 Spain residences with theEword

Novel, a student accommodation provider, faced a challenge of improving occupancy rates and increasing qualified leads for its two new residences in Spain. TheEword was engaged to manage its digital marketing with the goals of driving higher occupancy and maintaining a healthy cost per acquisition.

TheEword implemented a strategy based on in-depth local market and search trend analysis. Key insights revealed that Spanish parents prioritized safety and home comforts, so campaigns were tailored to emphasize these aspects. Despite a late start in the academic year, TheEword's approach resulted in a considerable increase in occupancy for the client.

Novel