Case Study: Latimer boosts Shared Ownership awareness and leads with TheEword

Latimer increases conversions by 720% with TheEword

Latimer, a provider of shared ownership housing, faced the challenge of increasing awareness and lead generation for its The Cocoa Works development in York during a period of market volatility. They partnered with digital marketing agency TheEword to create a campaign that would educate the market on the shared ownership scheme and drive footfall to the property.

TheEword implemented a multichannel campaign that included paid media targeting local renters, a "This Vs That" comparison series, engaging street interview videos, and a live radio broadcast event. This strategy generated a 720% increase in conversions and 104 leads attributed to paid activity, successfully increasing awareness and understanding of shared ownership for the client.

Latimer