Case Study: Latimer boosts Shared Ownership leads with theEword

Latimer generates 5.9 million impressions with theEword

Latimer, a provider of Shared Ownership housing schemes, faced a significant challenge as widespread misconceptions about how the program worked were preventing high-quality leads from converting. They commissioned the digital marketing agency theEword to create a national campaign to educate their target audience and generate better leads.

theEword developed a multi-faceted strategy based on their research into homebuyer misconceptions. They created four targeted campaigns, including Q&A videos, content comparing ownership to renting, and material specifically for parents. This approach generated 5.9 million impressions and 85,000 website visits, leading to a 7.22% overall increase in conversions and an 18.63% increase from paid search.

Latimer