Case Study: Latimer drives 354 conversions with TheEword’s multi-channel campaign

Latimer drives 354 conversions in one month with TheEword

Latimer, a residential property developer, needed to convert prospective homebuyers into leads before a specific campaign deadline. They partnered with digital marketing agency TheEword to execute a time-sensitive campaign promoting their "25/25/25" offer, which was designed to create urgency.

TheEword implemented a multi-channel solution using Meta advertising, a Google Performance Max campaign, and an SMS retargeting effort. This approach generated 354 total conversions, with Meta contributing 170 form fills alone. The campaign was a significant success, exceeding expectations and efficiently achieving its goals at an average cost-per-click of £0.56.

Latimer