Case Study: Ryman Hospitality Properties boosts frontline employee communication with theEMPLOYEEapp

Ryman Hospitality Properties drives frontline engagement with theEMPLOYEEapp, reaching 40% app registration in months

Ryman Hospitality Properties, a hospitality and entertainment real estate investment trust, faced a challenge in effectively communicating with its large, mobile workforce of frontline employees who lacked regular access to corporate email. To improve internal communications and employee engagement, the company sought a mobile-first solution and selected theEMPLOYEEapp as their vendor.

By implementing theEMPLOYEEapp, branded as RymanConnect, the company gained a platform to share urgent updates, company news, and recognition, while also fostering two-way communication and collaboration. The solution achieved significant early adoption, with 40% of employees registering for the app within the first few months, meeting the company's initial targets. theEMPLOYEEapp became integral to Ryman's strategy for improving retention and creating a more connected and informed workforce.

Ryman Hospitality Properties