Case Study: Ryman Hospitality Group improves frontline communication and employee engagement with theEMPLOYEEapp

Ryman Hospitality Adopting a Mobile-First Employee Communication Strategy

Ryman Hospitality Group, which operates multiple hospitality venues with a largely frontline workforce, faced a communications gap because email reached only deskbound staff. To deliver timely, mobile-first updates and boost engagement across brands, the company selected theEMPLOYEEapp and launched a branded employee app, RymanConnect, to replace email for real-time alerts, recognition, and operational updates.

theEMPLOYEEapp enabled Ryman to implement a four-pillar content strategy (Communicate, Inspire, Engage, Collaborate) using push notifications, interactive posts, peer recognition, and localized site admins. Since launching RymanConnect in December 2022, 40% of employees have registered—on target with early goals—with a target of 52–57% adoption by year-end; the app has already driven measurable engagement (e.g., event reminders reaching staff) and supports Ryman’s longer‑term goals of higher retention and employee engagement.

Ryman Hospitality Group

Hannah Vincent

Corporate Communications Associate