Case Study: Caesars Entertainment Corporation achieves unified, targeted mobile communication for 50,000 frontline employees with theEMPLOYEEapp

Leading Hospitality Company Uses Branded App to Reach Frontline Employees and Boost Internal Communications

Caesars Entertainment Corporation, a geographically diversified casino‑entertainment company managing 50+ properties and nearly 58,000 employees, faced the challenge of communicating instantly and selectively with roughly 50,000 frontline workers who lack corporate email. To address this gap, Caesars partnered with theEMPLOYEEapp and launched a branded mobile solution, CaesarsToday, to deliver secure, targeted communications to its non‑desk workforce.

theEMPLOYEEapp deployed CaesarsToday property‑by‑property, offering authenticated access, group‑based targeting, push alerts, real‑time broadcasts, and analytics tied to schedules, payroll and HR content. The app connected approximately 50,000 frontline employees across Caesars’ portfolio, increased engagement between supervisors and teams (for example, targeted valet alerts), replaced back‑of‑house postings and kiosks with a cost‑effective channel, and produced measurable insights showing that timing content with payroll/schedules boosted employee reach.

Caesars Entertainment Corporation

Kitty Conrad

Vice President of Government Affairs and Communications