Case Study: Kreg Tool Company achieves 90% employee adoption and unified crisis communications with theEMPLOYEEapp

Kreg Tool Company Launching an Internal Communications App During a Global Crisis

Kreg Tool Company, an employee-owned manufacturing firm, faced a communications gap: nearly 50% of its workforce works on the plant floor without reliable access to email or the intranet, causing inconsistent messaging and reduced engagement. To address this, Kreg Tool partnered with theEMPLOYEEapp to explore a mobile solution and launched an internal communications app called The Mobile Toolbox.

theEMPLOYEEapp delivered The Mobile Toolbox in March 2020, enabling Kreg to send the same, timely messages to deskless and desk-bound staff during the COVID-19 pandemic and a subsequent derecho. The results were strong: 90% adoption, an average 50% open rate per content piece, nearly 100% of employees opened the app during the derecho, and users access the app more than twice weekly—making theEMPLOYEEapp the company’s primary communications channel.

Kreg Tool Company

Melany Stonewall

Strategic Communications Manager