Case Study: ELLWOOD strengthens frontline communication and workplace culture with theEMPLOYEEapp

ELLWOOD reaches 63% app adoption with theEMPLOYEEapp

ELLWOOD, a decentralized manufacturing company with a largely deskless workforce, faced a significant internal communications challenge. With 40% of employees lacking a company email address, the company relied on inefficient methods like bulletin boards and breakroom TVs. They needed a modern solution to unify their dispersed teams, reinforce company culture, and effectively reach the next generation of workers. To solve this, ELLWOOD implemented a mobile app from theEMPLOYEEapp.

theEMPLOYEEapp provided a mobile-first platform that enabled direct, timely communication with frontline employees. The solution, named "Team ELLWOOD," was used to share company-wide updates, CEO videos, and employee stories to connect workers to the larger company purpose. The results were substantial, with 63% app adoption achieved within just six months of rollout. theEMPLOYEEapp provided real-time analytics, revealing that 60% of employees accessed the app weekly and 87% accessed it monthly, finally giving the company measurable insight into their communication reach.

ELLWOOD